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Tag Line

Pelorus helps organizations with positioning and branding challenges – assessing how they are positioned in their operating environment, identifying the direction they need to move to align brand with stakeholder goals and market realities, and mapping out a plan to get them to the destination they need to reach.
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About Pelorus
For centuries, navigators have used the pelorus to find their bearings relative to landmarks, ships, and other objects in their space – where they are and where they’re going... more
To help move your organization forward, we use a process – customized for your needs - that includes proven elements like these... more
Working With Us
It is difficult for an organization to assess how it is perceived in its particular marketplace – the external view of its brand, its positioning, its image... more